In upstate NY Inez taught art in the Schoharie County school district, where she was also offering adult education classes for the community. By the mid 1950’s, Inez was working as a junior high school Art Teacher in the Troy, NY school district. It was there she met her partner for life, John Edward (Ed) Sewell — the Music Teacher!
At home as a wife and mother, Inez embarked on a new career avenue that utilized her degree from Pratt Institute in Advertising Design.
The newlyweds had a music studio in their home for Ed, and after they built an addition for their growing family, they turned a spare bedroom into an art studio for Inez. From here Inez sought out freelance opportunities for advertising art. She worked with many businesses, such as Pacific Pools, Colonie Block and Supply Co., and Reynolds Construction and Supply Co., and her work included creating brochures & logos, advertisements for newspapers and magazines, and catalog layouts. Inez provided layout design, mechanicals, copy, type specifications, hand lettering, and color separations. This was long before the time of computers, and Inez drew and prepared all her work by hand.
Here are two sample prototypes and their final products:
Inez also worked extensively for Argus-Greenwood printers of Albany, NY, Each Friday she would drive into Albany to drop off her work from the week and pick up her new assignments. One could say she was ahead of her time as a work-from-home advertising artist.
Thanks to Karen A. Sewell for the images for this post
Inez enjoyed this work for many years, but still made time for her personal art pursuits. Next up: We’ll take a look at some of the influences for her drawings and paintings in the 1960’s and 70s.